WESTERN OREGON UNIVERSITY

DIVISION OF BUSINESS AND ECONOMICS

MARKETING FOCUS

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

American Marketing Association

The following are courses that can be used in a Marketing focus (24 credits)

(courses are 3 credits unless otherwise noted)

Business:

BA 305           Business Analysis & Report Writing

BA 311           Personal Selling

BA 345           Internet & Electronic Commerce (4 credits)

BA 370           Business & Society

BA 410           Marketing Research

BA 412           New Product Development

BA 414           Sports Marketing

BA 415           Advertising & Promotion

BA 455           Advertising Writing

BA 475           Sales Management

BA 477           Topics in Marketing (topic changes – can retake with new topic)

BA 486           International Marketing

The following courses require special arrangement with an instructor:

BA 399*         Special Studies (1-12 credits)

BA 406*         Special Individual Studies (1-12 credits)

BA 407*         Seminar (1-12 credits)

BA 409*         Internship (1-12 credits)

* There is a limit of 12 total credits of any combination of open-ended course credits (399, 406, 407, 409) that can be used in the focus.

Economics:

EC 315            Econometric Analysis & Report Writing (4 credits)

EC 360            Industry Studies (4 credits)

Entrepreneurship:

ENT 330         Planning & Creating New Ventures

ENT 350         Small Business Management

ENT 360         Small Business Marketing

ENT 460         Entrepreneurship in Action

The following are non-business courses that may be considered for the Marketing Focus with the approval of your Marketing Advisor. In addition, students are required to complete a substitution form to allow these courses to count toward the Business Degree.

Writing:

WR 300           Technical and Workplace Writing (4 credits)

Communication Studies:

COM 312        Public Relations Communication

COM 324        Business & Professional Communication

COM 342        Media Literacy

COM 410        Communication & Event Planning

COM 422        Persuasion

Computer Science Education:

CSE 430          Desktop Publishing & Presentations

PLEASE NOTE:  Focus areas will not be shown on your diploma or transcripts.