Uncategorized – Page 2 – Marketing & Communication

Poster Perfection

If you advise a student organization or your department hosts multiple events throughout the academic year, chances are you’ve been involved with the poster-making process.

Although there is a great deal of freedom allowed in WOU poster designs, there are a few best practices from a branding standpoint.

Make sure to include the WOU logo appropriate to your group or the primary university logo. You can find logos in the downloads section of the MarCom Toolkit. (A tip: Keep in mind minimum sizes and never stretch, scrunch or change the proportions of a logo.)
Include the most recent disability statement. It should be clear and no smaller than 11 pt. (we suggest Arial).
Add our current tagline in one of three ways: the corner sticker, within the logo or text (Arial, all caps, third word bold. TOGETHERWE SUCCEED).

Want a head start? We have created a handy black bar that includes all three items in one convenient footer that rests happily at the bottom of your poster, leaving you plenty of space to promote your event or activity. These “poster pieces” can be found in the MarCom toolkit downloads.

A special reminder about getting your posters posted: Check out Student Affairs’ Campus Posting Guidelines.

Email Signatures an Exercise in Consistency

Email is our most common communication tool. Creating a consistent email signature allows us to subtly and effectively convey our message. During New Employee Orientation, this is one of the most common requests I receive. If we all utilize the same email signature template, it conveys a level of professionalism and pride. The template allows for some personalization too!

Please use our handy email signature how-to and discover how you can create your own WOU branded signature, complete with the fields you desire (and your favorite quote, vacation notice, department link, etc.)!

Toolkit Tutorial

Your colleagues in MarCom have created a bunch of resources to make your work life easier and to promote WOU’s brand identity. If you are the type of person who worries your visual design skills are limited, our templates help take the pressure off. Find what you need on the downloads page of the MarCom Toolkit.

Of course, the toolkit is not just about downloads. You’ll also find a wide range of guidelines, messaging templates and graphic identity resources.

PowerPoint Presentations Made Simple

Do you do presentations to large, public or internal audiences? If so, you are in luck!

We have made your life easy by creating three PowerPoint templates with photos featuring buildings, people or Commencement. Choose the one that’s appropriate for your purpose and put your presentation together lickety split! New designs will be added every so often.

Find a template on our MarCom website.

What is it and Why Do I Care?

Forward Together, WOU’s strategic plan, calls on us all to “strengthen the university’s visibility within Oregon.” It’s a priority that supports our vision to become Oregon’s campus of choice. This effort will take all of us working together, and consistency is key. To that end, Strategic Communications & Marketing (MarCom*) has created tools for campus use.

Find the toolkit at wou.edu/marcom (we hope you bookmark it!). During the coming weeks, we will be sending Together Tuesday emails highlighting some of the resources. (It’s like Moodle Monday for MarCom!) You can learn about the toolkit in person at MarCom 101 training on Nov. 15, sign-up at https://dev.wou.edu/hr/resources/trainingcalendar/.

Do you have burning MarCom questions you need answered? Email us. Do you want a guide or resource added to the tool kit? Just let us know! The toolkit continues to evolve.

For fun, we will incorporate a trivia question each week. Read the following week’s email to get the answer! We’ll also be updating you on a sampling of projects the MarCom team is working on to further our mission.

Relationship and word-of-mouth marketing is key to our success, it will take all of us because TOGETHER WE SUCCEED!

Western Oregon University’s Land Acknowledgement
Western Oregon University in Monmouth, OR is located within the traditional homelands of the Luckiamute Band of Kalapuya. Following the Willamette Valley Treaty of 1855 (Kalapuya etc. Treaty), Kalapuya people were forcibly removed to reservations in Western Oregon. Today, living descendants of these people are a part of the Confederated Tribes of Grand Ronde Community of Oregon and the Confederated Tribes of the Siletz Indians.

Accessibility Public Records Privacy Student Consumer Information

WOU prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by WOU.

Poster Perfection

Email Signatures an Exercise in Consistency

Toolkit Tutorial

PowerPoint Presentations Made Simple

What is it and Why Do I Care?

Tools

Resources